A new email strategy, which is supposed to help the Republican presidential nominee win elections, is not going anywhere.
But it’s getting more attention than ever, and Trump has a lot of questions about why it’s working.
Politico’s Philip Bump reports that the strategy, called e mail — the acronym stands for email with no attachments — is not working at all.
“There’s no evidence to suggest it’s actually having any effect at all, or at least, not as good as it should be,” former presidential campaign manager Robby Mook said Monday on “The Lead with Jake Tapper.”
Mook, who also served as a senior adviser to former president Joe Biden, is the executive director of the nonpartisan American Future Fund, which advocates for lower taxes, more deregulation and a stronger economy.
The message is simple: It’s not working for Trump.
Mook told Tapper that e mail is not an effective way to get the message across to voters.
“I think there’s some pretty compelling arguments that we have to make in the campaign that we should do more,” Mook says.
“We’re going to have to take that message to the people in the states, the people who are most likely to be the voters.”
In the email, which has been viewed more than 8 million times, Mook explains how his email marketing team has used a variety of tools to help voters understand the message.
“The email has become a tool that I have to send,” he says.
I think there are some pretty convincing arguments that are made in the case that we’re going for the most popular candidate in the country.
MOOK: We use a lot more social media and direct mail, we’re doing more of that, and we’re using it in more places than we have ever done it before.
And we’re not using it exclusively to reach out to Republicans, we also use it to reach more people, including people who don’t vote, people who may not vote, who may be undecided and people who might not vote at all in this election.
I don’t know if we’re ever going to get to that point where we’re sending the exact same message to everyone.
That’s a real challenge.
I can’t believe that people think that email has been proven to work.
And I can tell you that it hasn’t.
MOOKE: We are a team of professionals.
I’m a strategist, and the people that we work with are professional people, and they know the game better than anybody in the world.
The email is effective, MOOK says.
But how much is effective?
It depends on what it says, and how it’s worded.
“What it says is, ‘This is what I want to say,'” he says, explaining how his team has made a list of messages that are effective.
MOMOKE: So, we send them to people who, you know, they’ll see that, like, they get a message.
So it’s like, this is what’s going to help them get to the candidate that they want.
And then it’ll be tailored to the individual and then you can sort of put in a little bit of your own spin, or your own voice.
It’s really just, you get your message, and you get it out to as many people as you can.
That was the challenge.
MONEYMAKER: Is it more effective than sending an email to every voter in the state?
I mean, I think that is a fair question.
I have been through this process, and I’ve heard a lot about it and I haven’t seen a lot that people haven’t.
And one of the things that I’ve been hearing from some of my people is that the emails are effective, but they’re not always what we want.
MUMBERS: I have a feeling that the only people that are really going to see this are people that haven’t actually taken a look at it.
MILLER: There’s not a lot people who have looked at it, and there’s a lot who are skeptical about it.
And there’s definitely a perception out there that the email doesn’t work because it’s too short.
I would say, I can understand that.
There are also people that have been really critical of the strategy because it seems to be working against Trump.
For example, the candidate is very popular in the GOP.
The fact that people are really excited about him and the fact that there are so many people who support him makes me think that this is not necessarily going to resonate with people.
But there are other things that are going to be critical to the election, MOMMERS: And we’ve also seen some Republican candidates — Trump’s running mate