A few years ago, I began to think that Amazon had become an email marketing powerhouse, and not just because of the number of email marketing companies that have popped up in recent years.
In addition to selling email marketing software like MailChimp and AdWords, Amazon has also launched several products that are geared toward the mass market, like the Amazon Echo, the Amazon Fire, and the Amazon S3 storage service.
But the Amazon EMAIL service has become something of an overnight sensation among marketers, with the number and sophistication of sales in the first quarter of 2018 approaching 3.5 million units, according to a report by the company.
Amazon’s EMAILS are so popular that some of the biggest brands in the world are selling the service on Amazon.com, a move that many marketers consider a positive step in the evolution of marketing.
It’s not just that the Amazon e-mail list is growing, but that the e-mails are so large that the entire service has expanded into a marketing machine, says Eric Hsieh, CEO of the online marketing platform Zimbalist, which sells e-commerce services and products on Amazon as well as on Zimbulletin.com.
The service offers an extensive list of e-marketing products that have been curated by top e-industry experts to help marketers create a sales funnel and build their e-store.
HsieH says that he’s seen “so many of the big e-tailers” have begun to embrace the Amazon marketing machine.
Amazon is not the only company trying to harness the power of marketing technology and e-retail sales to reach a new market, though.
Google has started to sell a service called Google Mail, a marketing tool that lets marketers target and interact with consumers who have searched for certain keywords and other content.
Google Mail also allows marketers to create “social media” content with branded content.
The Google Mail product was a success for Google, with more than 6 million orders.
Google also launched its own version of its e-shopping service, Google Shopping, in 2017, which allows marketers, including Google, to sell products from Google and partner with third-party retailers.
Google Shopping has seen some growth in recent months, with Google’s total market value now around $50 billion.
But HsieL says that Google’s success may have something to do with the way the search giant manages its marketing.
“Google has done a pretty good job of managing its marketing efforts, and they’re doing that very well,” HsieIh says.
“They don’t seem to care about what’s happening in the market.
They don’t want to get bogged down in what the consumer wants.
They’re willing to go out and spend a few thousand dollars to reach that consumer, and that’s a very valuable opportunity for marketers.”
HsieS is bullish on Amazon’s e-services, which are still relatively new.
Amazon has been one of the most popular brands for e-sellers for a while now, and HsieHeh says that the success of the Amazon platform will likely continue to grow, especially as more retailers become willing to sign on.
“Amazon is a very mature brand, and its been doing really well for a long time, so it’s not a surprise that it’s growing,” HsiH says.
HsiIh thinks that the best way for marketers to grow their sales is to keep expanding their marketing strategies, even if it means buying more inventory.
“You have to invest in a good customer experience and you have to spend a little bit of money on advertising,” HsuH says, adding that the marketing efforts should not be limited to just e-sales.
“We have to do all these other things that are selling well.”
HsuIh has a message for marketers who are still skeptical of the impact that marketing technology has on their business: “We’re not asking you to buy everything you can find online, but you have a lot more control over what’s selling well on Amazon than you do with any other brand,” he says.
And the fact that Amazon is offering e-trading and other tools to the masses is also good news for marketers, who may not have the time to spend developing their marketing plans.
HsuHeh points out that Amazon can also help marketers improve their sales by providing a tool that allows them to reach customers in a way that makes them feel comfortable.
For example, a new product can be developed that can help a consumer understand what he or she is looking for before purchasing the product.
That way, the consumer can find products that he or her would be interested in without spending a lot of time researching.
“Amazon’s not only a huge e-search company, but they also have a huge marketing department that has been growing for