When it comes to email, the majority of Canadians do it by hand, according to a new study.
The report from research firm Deloitte was released Monday and focuses on whether Canadians use e-mails in the most efficient way.
It found that, as a percentage of all email users, Canadians use an average of 8.5 email apps to send, receive, and manage their e-commerce and email accounts.
In the past year, that has increased to 10 per cent.
In other words, more Canadians are using apps to get around the problem of how to use email effectively.
The study suggests that Canadians are spending more time on their ecommerce accounts than on their email accounts and that more Canadians have opted to use an e-payment solution like Paypal or Amazon Payments than they have to email.
Deloisee said Canadians are also spending less time managing their email account than on the apps.
It’s a trend that could have negative consequences for Canadians.
The majority of email users spend a little over a minute on their inbox every day, Deloieze said in a statement.
That’s more time than they spend on email.
“If you are trying to manage your e-business, you need to spend a lot of time on the email front, and you need the ability to quickly move on to the next thing that’s on your to-do list,” Delois said.
It also suggests that e-payments are the “right” choice for Canadians who are less tech savvy, because they tend to be more mobile and less likely to have mobile phones.
As a result, Canadians are likely spending less on email than on other forms of email.
It seems like a no-brainer, especially when we have the choice of apps, the report said.
However, DelOisee cautions that the report does not give the full picture of how Canadians spend their time on email, because it only focuses on email for the last two years of the survey.
It will look at other options, such as email management tools and other apps, and the survey will include other forms such as online shopping and instant messaging.
“There is a lot more information that we want to gather on these questions over the next couple of years,” DelOieze told CBC News.
What about e-mails?
The study does note that while Canadians do use ecommerce apps more than email, they still use them less than other digital platforms.
About two-thirds of e-store customers use email to manage their purchases, while more than two-fifths of ecommerce customers use an app to manage and manage the purchase process.
More than half of Canadians, or 59 per cent, use an email client for e-account management.
There are also concerns about the long-term effects of this growing use of email on Canadian business.
The Deloises report suggests that the ecommerce app boom has put pressure on the eCommerce ecosystem and is creating friction in a marketplace that already has to deal with a growing number of new customers.
In fact, the study suggests Canadians are less likely than people in the United States to use a e-shop platform, because the eShop app is more user-friendly and they can easily access their customers’ information online.
That is partly because of the ease with which people can add their own customer accounts and store credit card information, which helps with customer retention.
“The way ecommerce platforms are built today, they are built to be used by just one person, so it’s not as easy for a customer to move to an ecommerce platform and use their own account,” said Deloiste.
The issue is not limited to ecommerce.
DelOirees study also noted that Canadians tend to prefer to keep their email accounts in the same address, rather than changing their email address and password frequently.
This can cause them to use eMails to get things done in an inefficient and error-prone way, Delooisees report said, adding that this is a “huge challenge” for eCommerce companies and could lead to “disruption.”